توضیحات

This four-session course focuses on human-behavior in decision making. Since decisions are made by individuals, not by fictitious entities called organizations or companies, to understand business decisions, it is imperative to understand human behavior. We emphasize risk-taking behavior and decisions under uncertainty, comparing economic and psychological theories of decision making. We examine a few important cognitive biases in decision making and their business implications. In particular, we examine myopia, escalation of commitment, individual vs. team decisions, decision-making in gains vs. losses contexts, decisions when probabilities are low vs. when probabilities are moderate or high, and decisions when certainty is an option.
The theoretical frameworks are developed by well-known cognitive psychologists and behavioral economists, including Professors Daniel Kahneman, Richard Thaler, and Amos Tversky. Professors Kahneman and Thaler received the Nobel Prize in economics in ۲۰۰۲ and ۲۰۱۷ respectively for their contributions to the area of decision biases and decision making involving risk. The course is followed by a research presentation by the instructor.
ُThis course is delivered in English.